RETAIL
A U G M E N T E D R E A L I T Y
RETAIL AR
This short turn around project was designed, developed and deployed within a 4 week window, utilising the Unity engine and other software to enable a seamless and attractive marketing asset for Fujitsu. This application was used at a major stand for the International Fujitsu Forum event in 2019, displaying the future of Retail technology via the medium of Augmented Reality.
ROLE
Sole Engine Developer
Project Lead
CLIENT
Fujitsu
SOFTWARE
Unity 3D (C#)
Easy AR
Maxon Cinema 4D
Adobe Photoshop
Adobe Illustrator
Audacity
HARDWARE
Fujitsu Tablet (Windows)
IMAGE RECOGNITION
Using Unity and EasyAR we leveraged the ability of image recognition. At the event there were two podiums with these designs printed on top. People attending the event simply picked up a tablet with the application open, aimed the camera at a pattern and the animations would come to life.
CALL TO ACTION
Throughout the use of the application there is call to action points, allowing the user to find our further information and providing the client with valuable data. This was done by using a web browser window inside the application, allowing the user to submit their email to be contacted later.
DEVELOPMENT & DEPLOYMENT
This application was for a specific device, resolution and hardware. Deploying AR applications to Windows based tablets proved initially challenging due to the availability of supporting softwares. However, following research, code modifications and optimisations we were successful in deploying a stable AR app..